Where is it used?

Campaigns are the fundamental units of action in influencer marketing. They encompass all the planned activities, from initial strategy development and influencer selection to content creation, promotion, and performance analysis.

When to use it?

Brands initiate influencer marketing campaigns when they have specific marketing objectives they want to achieve, such as increasing brand awareness, driving product sales, generating leads, or enhancing brand perception. These campaigns are often aligned with broader marketing calendars and business goals.

How to use it?

Running an effective influencer marketing campaign involves several key steps. First, define clear and measurable goals and objectives for the campaign. Next, identify the target audience and research potential influencers whose audience aligns with the brand's. Develop a creative brief that outlines the campaign's objectives, key messages, and content guidelines for the influencers. Establish a budget and negotiate terms with the selected influencers. Collaborate with them on content creation and ensure proper disclosure of sponsored content. Finally, monitor the campaign's performance using relevant analytics and measure the results against the initial goals.

Why do we need it?

Campaigns provide a structured approach to leveraging influencer marketing for achieving specific business outcomes. By organizing activities around a clear set of goals and a defined timeline, brands can effectively manage their resources, track their progress, and measure the success of their influencer marketing investments.