Where Do These Standards Apply?

These standards apply across all stages of a campaign:

• Planning: Follow ethical practices and legal disclosure guidelines.

• Influencer Selection: Choose creators who align with brand values and demonstrate professional conduct.

• Content Creation: Ensure proper disclosures and avoid making misleading claims.

• Execution: Maintain transparent communication and fulfill all contractual terms.

• Reporting: Use standardized metrics such as engagement, reach, and CTR for performance evaluation.

Key Components of Industry Standards

• Transparency & Authenticity

• Disclose all paid partnerships

• Maintain honesty in reviews and content

• Legal Disclosures

• Use proper tags like #ad, #sponsored, or platform-native disclosure tools

• Follow country-specific ad regulations (e.g., ASCI in India, FTC in the US)

• Process & Execution

• Develop consistent campaign workflows

• Document expectations in influencer contracts

• Performance Metrics

• Measure impact using common KPIs: reach, impressions, saves, shares, conversions

How to Implement These Standards

• Educate your team on guidelines, laws, and platform updates

• Create internal policies and ensure influencers sign off on them

• Include clear clauses on disclosure and ethics in influencer contracts

• Use platform tools like Instagram’s Paid Partnership tag

• Monitor influencer content and take corrective action if needed

Why Are They Important?

• Builds trust with audiences and influencers

• Protects your brand from legal issues and reputational risks

• Encourages ethical behavior and professionalism in the industry

• Drives better performance by using proven methods and measurement standards

• Strengthens long-term partnerships through transparency and reliability

Quick Tip:

Not disclosing a partnership isn’t just unethical-it can be illegal. Always ensure clear and visible disclosures in all sponsored content.