Where is it used?

Hashtags are used across almost all major social platforms, including:

• Instagram: To increase reach, appear on Explore pages, and categorize content

• Twitter: For trending topics, live events, and real-time conversations

• TikTok: To join viral trends, challenges, and expand discoverability

• Facebook: For topic tagging and extended reach (though less effective than other platforms)

• LinkedIn: To increase visibility within professional communities

• YouTube: To categorize video topics and improve content indexing

They’re also used in:

• Influencer campaigns

• User-generated content drives

• Branded hashtag challenges

• Awareness and cause-related marketing

• Events and product launches

When to use it?

Use hashtags when you want to:

• Expand your content reach beyond your followers

• Engage in a trending conversation or topic

• Promote a campaign or event with a dedicated hashtag

• Encourage UGC by asking followers to use a hashtag

• Join platform-specific challenges (especially on TikTok and Instagram)

• Categorize content for easier discovery

• Support a social cause or movement

• Track performance or participation in campaigns

How to use it?

Use a mix of hashtags:

• Branded hashtags: Unique to your brand or campaign (e.g., #JustDoIt)

• Niche hashtags: Specific to your industry or target audience (e.g., #CleanBeauty)

• Trending hashtags: Popular or timely (e.g., #MondayMotivation)

• Community hashtags: Used by specific groups or interest-based communities

• Location hashtags: Helpful for local businesses or geo-targeting (e.g., #NYCFood)

Follow platform-specific best practices:

• Instagram: Use 5–15 relevant hashtags per post (avoid cluttering the caption)

• Twitter: Stick to 1–2 relevant hashtags for better engagement

• TikTok: Use a mix of trending and niche hashtags (focus on For You discovery)

• LinkedIn: Use 3–5 professional or industry-specific hashtags

• Facebook: Use sparingly, 1–2 per post max

Avoid banned or overused hashtags:

• Some hashtags may be blocked by platforms due to spam or misuse. Using them can limit visibility.

Keep hashtags relevant:

• Don’t overload posts with unrelated or irrelevant hashtags. This can confuse the audience and lower engagement.

Track performance:

• Use analytics tools to track reach, engagement, and growth tied to specific hashtags.

• Platforms like Instagram Insights, Twitter Analytics, or third-party tools like Later, Keyhole, or Sprout Social help monitor effectiveness.

Why do we need it?

• Boosts discoverability: Hashtags help your content appear in search results and trending feeds.

• Increases engagement: Posts with relevant hashtags often receive more likes, comments, and shares.

• Connects to communities: Helps brands and creators join conversations that matter to their audience.

• Supports branding and campaigns: Branded hashtags reinforce campaign messaging and collect user content.

• Enables tracking and analysis: Hashtag use allows brands to monitor content performance, participation, and sentiment.

• Fuels trends and virality: The right hashtags can help content go viral or become part of a larger movement.