Where is it used?

Though not platform-specific, growth hacking can be applied at every stage of an influencer marketing campaign:

• Discovery: Using AI tools or data scraping to find niche, high-ROI influencers

• Content: Creating viral, challenge-based, or trend-jumping content

• Amplification: Leveraging micro-influencer networks, giveaways, or engagement pods

• Analysis: Using unconventional metrics or A/B testing across platforms

When to use it?

• When aiming for rapid growth in brand awareness or sales

• When operating with limited time or resources

• When launching in competitive or saturated markets

• When looking to stand out and disrupt conventional strategies

• When testing new or experimental tactics

How to use it?

A growth hacking approach typically follows this 5-step loop:

1. Identify opportunities – Find growth gaps in influencer strategy

2. Ideate creatively – Brainstorm unconventional, scalable ideas

3. Test small – Run pilot experiments with minimal investment

4. Analyze results – Use data to measure performance and learn quickly

5. Scale what works – Double down on high-performing hacks

Examples:

Turn influencer unboxing into a viral “challenge” format

• Cross-promote giveaways across micro-influencers to reach new niches

• Repurpose influencer content into paid ads with custom CTAs

• Launch “referral contests” using influencer followers to drive UGC

Why do we need it?

Growth hacking is essential for:

• Driving fast, tangible results with minimal resources

• Fueling creativity and experimentation in influencer strategy

• Maximizing ROI, especially for startups or emerging brands

• Breaking through noise in oversaturated digital channels

• Gaining a competitive edge by doing what others haven’t thought of yet