Where is it used?

Giveaways are most commonly run on social media platforms where influencers have high engagement, including:

• Instagram: Like, comment, follow, tag friends, share to stories

• YouTube: Subscribe, like, and comment on a video

• TikTok: Follow and comment, or use a branded hashtag

• Facebook and Twitter/X: Like, retweet/share, and tag friends

When to use it?

Giveaways can be used strategically at different stages of the influencer marketing funnel:

1. Top of Funnel (Awareness): Generate buzz and reach new audiences

2. Middle of Funnel (Engagement): Boost likes, shares, follows, and comments

3. Bottom of Funnel (Conversion): Collect emails or drive traffic to a landing page

How to use it?

To run a successful giveaway:

1. Define your goal – e.g., increase followers, drive engagement, or gather leads

2. Choose an appealing prize – ideally your own product or service

3. Set clear rules – explain how to enter, who can enter, and when it ends

4. Promote it well – via influencer content, stories, reels, and cross-posting

5. Set a timeline – clear start and end dates for participation

6. Select and announce a winner – randomly or by stated criteria

7. Deliver the prize – promptly and publicly to build trust

Why do we need it?

Giveaways offer several advantages in influencer marketing:

• Drive high engagement with low barriers to entry

• Boost follower growth for both the brand and the influencer

• Create social proof, showing people are excited about the brand

• Attract new audiences through shares and tags

• Collect leads (emails, phone numbers) when structured that way

• Cost-effective if the brand provides its own products as prizes