Where is it used?

Facebook Live is used by:

• Influencers for product unboxings, Q&As, tutorials, and behind-the-scenes content

• Brands for product launches, live sales, webinars, or virtual events

• Creators to build audience relationships through real-time interaction

• Media outlets for live coverage, updates, and interviews

• Small businesses to promote offers, showcase products, or build community

When to use it?

Use Facebook Live when:

• You want to create real-time engagement with your audience

• You're launching a new product or campaign

• You're hosting an event, interview, or Q&A

• You want to give exclusive access or behind-the-scenes experiences

• You need to drive urgency (e.g., flash sales or limited-time offers)

• You want to boost organic reach on Facebook, as live videos are prioritized in the feed

How to use it?

1. Prepare your setup (lighting, audio, and general flow or script)

2. Open the Facebook app or Creator Studio and navigate to the "Live" option

3. Add a clear, engaging title and description to attract viewers

4. Choose your audience (Public, Friends, Page Followers, etc.)

5. Go live and actively engage with your audience by responding to comments and addressing viewers

6. Save and repurpose the live video content for other platforms or future use

7. Analyze performance metrics like views, watch time, engagement, and retention

Why do we need it?

• Builds trust and authenticity through real-time connection

• Increases visibility due to Facebook’s preference for live content in the feed

• Humanizes the brand or influencer by offering genuine, unscripted moments

• Encourages direct interaction with the audience

• Supports conversions, education, or community building

• Provides versatile content that can be reused across platforms