Where is it used?

A Facebook Business Page is used in:

• Brand marketing: sharing content, promotions, and updates

• Influencer marketing: hosting collaborations, tagging partners, boosting content

• Customer engagement: responding to messages, comments, and reviews

• Ad campaigns: running and managing Facebook and Instagram ads

• Content scheduling and analytics via Meta Business Suite

• E-commerce: linking product catalogs and storefronts via Facebook Shops

• Event promotion: hosting and promoting virtual or in-person events

When to use it?

Use a Facebook Business Page when:

• You're promoting a brand, business, or influencer identity

• You want to run ads or sponsored posts

• You need to track engagement and performance metrics

• You're handling customer service or public interaction

• You want to collaborate with influencers using branded content tools

• You’re setting up a storefront or service portfolio on Facebook

How to use it?

Go to facebook.com/pages/create

1. Choose a Page category (e.g., Brand, Business, Public Figure)

2. Add your Page name, profile picture, and cover image

3. Fill in details like bio, contact info, website, hours, and location

4. Post relevant content (videos, images, updates, offers)

5. Invite followers, connect Instagram, and promote your Page

6. Use Meta Business Suite to schedule posts, reply to messages, and track insights

7. Run ad campaigns through Ads Manager linked to your Business Page

8. Enable features like Facebook Shops, Events, or Reviews as needed

Why do we need it?

• Builds a professional and searchable presence on Facebook

• Centralizes your brand communication and content strategy

• Enables paid advertising and influencer content boosting

• Offers analytics and audience insights to guide decisions

• Improves customer interaction and trust through reviews and messaging

• Supports collaboration with creators through Meta’s branded content tools

• Increases reach and visibility through likes, shares, and organic growth