Where is it used?

Facebook Ads Manager is used by:

• Brands running paid social media campaigns

• Influencer marketing agencies promoting branded content

• Advertisers targeting users across Facebook and Instagram

• Creators boosting posts or promoting personal content

• E-commerce businesses driving traffic to product pages or generating leads

When to use it?

Use Facebook Ads Manager when:

• You need to run targeted ad campaigns across Meta platforms

• You want to boost influencer content (e.g., dark posts or branded content ads)

• You're managing multiple ads or campaigns and need detailed control

• You require performance metrics and A/B testing tools

• You want to retarget website visitors or use lookalike audiences

• You aim to drive conversions, traffic, app installs, or engagement

How to use it?

1. Set up a Meta Business Manager account and link your Facebook Page or Instagram profile

2. Go to Facebook Ads Manager

3. Click “Create” and choose your campaign objective (e.g., traffic, conversions, reach, engagement)

4. Define your target audience (demographics, location, interests, behaviors)

5. Select placements (automatic or manual – Facebook feed, Instagram Stories, etc.)

6. Set budget and schedule

7. Upload your creative assets (image, video, carousel, copy)

8. Launch the campaign and monitor performance in real time

9. Optimize based on insights like CTR, CPM, CPA, ROAS, and conversion rate

Why do we need it?

1. Offers full control over paid advertising strategy

2. Enables precise audience targeting and retargeting

3. Allows performance-based ad optimization through detailed metrics

4. Helps amplify influencer campaigns with paid support

5. Provides access to powerful tools like A/B testing, custom audiences, and budget control

6. Integrates across Facebook and Instagram, maximizing reach and efficiency