Where is it used?

EPC is mainly used in:

• Affiliate marketing platforms (Amazon Associates, ShareASale, Impact, etc.)

• Influencer-brand affiliate programs

• E-commerce campaigns with trackable links and commissions

When to use it?

Track EPC:

• After a campaign has been live for a period (usually a few days or weeks)

• While reviewing affiliate campaign performance

• When comparing performance across different influencers, campaigns, or content formats

• While optimizing content strategy based on link performance

How to use it?

Formula:

EPC = Total Earnings / Total Clicks

Example: If an influencer earns $100 from 500 clicks,

EPC = $100 / 500 = $0.20 per click

Now, let's convert it into INR for local context:

Assuming the exchange rate is 1 USD = ₹83,

EPC in INR = $0.20 × ₹83 = ₹16.60 per click.

Actionable steps:

• Use affiliate dashboards to track earnings and clicks

• Compare EPC across different content types or platforms

• Focus on content and CTAs that drive more valuable clicks, not just higher click volume

• Use high-EPC data to pitch to brands or negotiate better affiliate rates

• Why do we need it?

• Measures campaign profitability on a per-click basis

• Helps identify high-performing content and promotions

• Shows how engaged and interested an influencer’s audience is

• Assists brands in evaluating influencer ROI

• Enables influencers to optimize strategy and monetization

• Supports benchmarking and forecasting for future affiliate campaigns