Where is it used?

These policies apply across all platforms and content types, including:

• Instagram, YouTube, TikTok, Facebook, Twitter/X

• Social media posts, stories, live streams, videos, blogs, and reviews

Whenever there is a commercial relationship between a brand and an influencer, disclosure is mandatory regardless of the format or platform.

Why is it important?

Disclosure policies are critical for:

• Transparency: Letting audiences know when content is promotional.

• Trust: Preserving the influencer's credibility.

• Legal Compliance: Regulatory bodies like the FTC require disclosure to prevent misleading advertising.

• Ethics: Maintaining honesty and fairness in marketing practices.

• Clear disclosure helps build sustainable influencer-brand relationships and keeps the marketing ecosystem honest.

How is it implemented?

Effective disclosure involves:

• Clarity: Use explicit terms like #ad, #sponsored, or “paid partnership.”

• Visibility: Disclosures should be placed at the beginning of captions or spoken early in videos. Avoid hiding them “below the fold” or in hard-to-see places.

• Platform Tools: Use in-built features like Instagram’s “Paid Partnership with” tag.

• Consistency: Disclose across all content formats and ensure that the audience clearly understands the influencer’s relationship with the brand.

Being transparent about sponsorships not only builds trust but also ensures long-term success for both influencers and brands.