Where is it used?

Disclosure must be included on all platforms where sponsored content is posted, including:

• Instagram

• Facebook

• TikTok

• YouTube

• Blogs and articles

• X (formerly Twitter)

• Twitch

• Instagram Live or any live streaming platform

Essentially, any platform used for influencer-brand collaborations requires proper disclosure.

When to use it?

Disclosure is required whenever a commercial relationship exists, such as:

• Paid sponsorships

• Free products or services (gifting)

• Affiliate links with commission

• Brand ambassadorships

• Sponsored mentions or campaigns

If there’s any benefit received from a brand, the content must be disclosed as an endorsement.

How to use it?

To disclose effectively, influencers should:

• Use clear and simple language like #ad, #sponsored, Paid partnership with [Brand], or Advertisement

• Avoid vague terms like #sp, #collab, or jargon that might confuse audiences

• Place the disclosure prominently at the start of captions, within the first few lines, or verbally at the beginning of a video

• Ensure it’s easy to see and not hidden in a sea of hashtags or buried in the description

• Follow platform-specific disclosure tools if available (e.g., Instagram’s "Paid partnership with" tag).

Why do we need it?

• Builds trust and credibility with the audience by being transparent

• Allows viewers to make informed decisions

• Ensures legal compliance with regulations (e.g., FTC guidelines in the U.S.)

• Protects both the influencer and the brand from potential legal issues

• Enhances the influencer’s authenticity and professionalism by being honest and respectful toward followers