Where is it used?

Direct linking is widely used across:

• Influencer marketing campaigns (swipe-up links, bio links, story CTAs)

• Affiliate marketing (when allowed by ad platforms)

• Social media bios and posts

• Email marketing and newsletters

• Display ads and banner placements

• Content marketing (blogs, articles, PR mentions)

When to use it?

Use direct linking when:

• You want to drive instant traffic to a specific page (e.g., a product or promotion).

• Your goal is conversions with minimal steps involved.

• The referral source has strong intent or trust, such as a trusted influencer or partner.

• You're running limited-time offers and need quick click-throughs.

• You’re working within platforms that support direct link placements (like Google Ads or Meta Ads under certain policies).

How to use it?

1. Generate a clean, trackable URL using UTM parameters for analytics.

2. Place the link strategically – in influencer bios, captions, ad creatives, or CTA buttons.

3. Ensure mobile optimization of the landing page.

4. Use link shorteners or branded URLs (e.g., Bit.ly or Rebrandly) if needed for aesthetic or space reasons.

5. Monitor performance via tools like Google Analytics, Meta Pixel, or affiliate dashboards.

Why do we need it?

• Reduces user drop-off by removing unnecessary steps.

• Increases conversions by taking users straight to what they’re looking for.

• Improves tracking accuracy with properly tagged URLs.

• Enhances user experience, especially on mobile.

• Empowers influencers and partners to promote with simplicity and clarity.