Where is it used?

CPS is frequently used in e-commerce, affiliate programs, and influencer collaborations. It’s ideal for product-based businesses that want to tie ad spend directly to revenue.

When to use it?

Use CPS when your primary goal is to boost sales. It’s especially useful during promotions, launches, and seasonal campaigns. It’s also great when you want to work with influencers or affiliates but only pay for actual conversions.

How to use it?

Set up trackable links or codes for each partner, and define commission structures. Track conversions through an affiliate platform or analytics tool. Monitor performance regularly and optimize based on top-performing partners or content formats.

Why do we need it?

CPS ensures marketing budgets are directly tied to sales performance. It minimizes risk and gives both the brand and the content creator a shared goal: driving revenue. This model also encourages influencers and affiliates to push high-converting content.