Where is it used?

CPA is commonly used in affiliate marketing, influencer campaigns, email marketing, and paid advertising platforms like Google Ads or Meta Ads. It's particularly effective when working with influencers or publishers who can drive measurable user actions.

When to use it?

Use CPA when you want to optimize marketing spend around conversions rather than impressions or clicks. It’s ideal for lead generation, app installs, trial signups, or product purchases, any time the goal is a specific, trackable outcome.

How to use it?

Set up clear action goals within your campaign (e.g., “sign up for a free trial”). Use tracking tools to monitor completion of those actions, and agree on CPA rates with partners. Make sure your funnel is optimized to convert users who land on your page after engaging with the ad.

Why do we need it?

CPA campaigns offer high ROI since you pay only for actual results. It’s a low-risk way to scale your marketing and works well when you're focused on tangible outcomes rather than brand awareness.