Where is it used?

Contracts are used in all professional collaborations—especially influencer marketing, brand partnerships, content creation deals, and service-based agreements between creators and agencies or clients.

When to use it?

Always. Contracts should be in place before any work begins to protect both parties and clearly outline expectations. This is especially important when money, intellectual property, or brand representation is involved.

How to use it?

Draft or review a contract that includes campaign goals, deliverables, deadlines, content usage rights, exclusivity clauses, payment terms, and cancellation policies. Both parties should agree and sign the contract before moving forward.

Why do we need it?

Contracts ensure transparency, accountability, and legal clarity. They protect both parties in case of disputes and provide a professional framework that minimizes miscommunication and risk.