Where is it used?

Contextual ads are commonly used across websites, blogs, YouTube videos, and even within mobile apps. They're placed in sidebars, banners, or within the content itself. In influencer collaborations, they can be integrated into blog articles, YouTube videos, or social media posts where the influencer’s content naturally aligns with the brand’s product.

When to use it?

This strategy works best when targeting users based on real-time interest rather than past behavior. It’s ideal for brand-safe environments, or when privacy concerns limit behavioral tracking. Brands often use contextual ads during launches or campaigns tied to specific topics, seasons, or trending content.

How to use it?

Use keyword targeting to align ads with the content’s theme. Work with platforms or influencers that already produce relevant content, and place ads or product mentions where they feel organic. Ensure the messaging complements the surrounding content rather than disrupting it.

Why do we need it?

Contextual advertising improves relevance, reduces ad fatigue, and performs well in a privacy-first world. It’s less reliant on cookies and data tracking, which aligns with newer regulations like GDPR. Plus, users are more receptive to ads that match their current content consumption.