Where is it used?

You’ll find content marketing in blogs, videos, podcasts, infographics, eBooks, newsletters, and social media posts. It’s also a big part of influencer marketing—where creators tell brand stories in a way that resonates with their followers.

When to use it?

It’s used throughout the customer journey—raising awareness, building trust during consideration, and nurturing loyalty post-purchase. It’s especially powerful for inbound marketing and long-term brand-building.

How to use it?

Create content that answers your audience’s questions, solves their problems, or inspires them. Use SEO to increase visibility, and storytelling to deepen engagement. Distribute content across channels where your target audience spends time, and optimize based on performance.

Why do we need it?

Content marketing builds trust and brand loyalty by delivering value without a hard sell. It positions your brand as a helpful authority and keeps your audience engaged over time, leading to higher conversion rates and long-term customer relationships.