Where is it used?

Influencer-created content is distributed across all relevant social media platforms, blogs, and websites where the influencer has a presence and their audience is active. The choice of platform and content format often depends on the nature of the brand partnership, the target audience, and the influencer's area of expertise and style.

When to use it?

Influencer marketing campaigns leverage content throughout the entire customer journey, from initially attracting attention and building awareness to engaging potential customers, fostering trust, and driving conversions. Different types of content may be used at various stages of the funnel to achieve specific marketing objectives.

How to use it?

Brands collaborate with influencers to create high-quality, relevant, and engaging content that aligns with both the brand's messaging and the influencer's authentic voice and style. Providing influencers with clear creative briefs while also allowing them the freedom to tailor the content to their audience's preferences is key. The content should be optimized for the specific platform on which it will be shared, taking into account its unique features and user behaviors.

Why do we need it?

Content is the fundamental element of influencer marketing, serving as the primary means through which brand messages are communicated to target audiences and connections are forged. Influencer-generated content is often perceived as more authentic and trustworthy than traditional advertising, making it highly effective in capturing audience attention and driving engagement. Its unique and creative nature can also provide brands with valuable assets that can be repurposed across other marketing channels.