Where is it used?

The brief is typically used at the very beginning of an influencer marketing campaign, acting as the initial point of contact and shared understanding between the brand and the influencer. It guides the entire content creation process and helps to ensure that both parties are working towards the same objectives.

When to use it?

A campaign brief should be developed and shared with the influencer before any content creation or promotional activities commence. This allows the influencer to fully understand the brand's requirements and to plan their content accordingly.

How to use it?

An effective influencer brief should include several key elements, such as a detailed overview of the brand story, a summary of the campaign's goals and objectives, information on the specific products or services to be promoted, clear brand guidelines (including tone of voice and visual requirements), examples or inspiration for the content, and explicit details regarding deliverables, timelines, and payment terms. Clarity and thoroughness are essential to avoid misunderstandings and ensure a successful partnership.

Why do we need it?

A well-crafted campaign brief is crucial for aligning the brand's vision with the influencer's creative execution, ensuring that the resulting content is both on-brand and resonates effectively with the influencer's audience.