Where is it used?

Branded hashtags are integrated into influencer-created content across all social media platforms to promote specific campaigns, encourage audience participation, and track brand mentions and related conversations. They are often used in conjunction with broader, more generic hashtags to increase discoverability within relevant niches.

When to use it?

Branded hashtags are particularly useful when launching a new product, running a specific marketing campaign, or aiming to build a sense of community and user-generated content around a brand. They can be employed for both short-term promotional activities and for long-term brand building and engagement strategies.

How to use it?

Brands should create branded hashtags that are easy to spell, simple to remember, and directly related to the brand or the specific campaign's theme or promotion. Influencers collaborating with the brand should be encouraged to consistently use the designated hashtag in their posts, and the brand can also promote its use among its wider audience to encourage participation and sharing.

Why do we need it?

Branded hashtags serve several important purposes in influencer marketing. They help to organize and track all influencer-generated content associated with a particular brand or campaign, making it easier to monitor performance and engagement. They also play a key role in increasing brand visibility, creating a dedicated online "space" for brand-related posts, and encouraging audience interaction and the generation of user-generated content.