Where are they used?

These guidelines are typically included in:

• Brand briefs

• Campaign contracts

• Influencer onboarding decks

• Partnership agreements

They're applied across all influencer collaborations to ensure alignment, protect brand image, and streamline communication.

When should they be implemented?

• At the very beginning of the influencer partnership or campaign planning phase

• During negotiations and before content creation starts

• Anytime there’s a change in campaign direction or brand tone

How to use them effectively?

To maximize impact:

• Create clear, concise documents with visual examples

• Include essential components:

• Tone of voice and visual style

• Do’s and don’ts in content

• Mandatory hashtags, mentions, and tag placements

• Product usage guidelines

• ASCI disclosure rules (#Ad, #Sponsored, etc.)

• Review & approval process timeline

• Distribute at onboarding, not mid-campaign

• Encourage two-way communication to clear doubts and encourage co-creation

Why are they necessary?

• Protect brand reputation by avoiding misaligned or off-brand content

• Ensure consistency in messaging across different influencers and platforms

• Maintain legal compliance with advertising and disclosure laws

• Set clear expectations, reducing back-and-forth and confusion

• Support influencers in producing content that resonates and converts

Bonus Tip:

Treat your guidelines as a collaboration enabler, not a restriction. The more influencer-friendly and clear they are, the more creative (and effective) the output will be.