Where is it used?

Brand avatars are increasingly being used in digital marketing campaigns, particularly to engage younger, tech-savvy demographics. They are also finding a place within the metaverse and virtual reality environments, where users interact through their own avatars.

When to use it?

Brands might choose to use an AI avatar when they seek consistent control over their brand messaging and visual representation. These avatars can also provide a continuous online presence, engaging with audiences 24/7 without the limitations or personal commitments of human influencers.

How to use it?

Creating or collaborating with an existing AI avatar involves defining clear campaign goals and selecting an avatar that aligns with the brand's values, messaging, and target audience. The avatar can then be programmed to create various forms of content, such as social media posts, videos, and blog articles, and to interact with users in a manner consistent with the brand's voice and identity.

Why do we need it?

Brand avatars offer several potential benefits, including consistent and complete control over the brand's image and messaging. They can also be a more cost-effective solution compared to working with high-profile human influencers. Furthermore, their ability to maintain a constant online presence allows for continuous engagement with the target audience.