Where is it used?

Boosted posts are primarily utilized on social media platforms such as Instagram and Facebook, which offer functionalities for brands to promote content that influencers have posted. This allows brands to leverage the influencer's creative content and endorsement to reach a larger and potentially more relevant audience.

When to use it?

Brands often choose to boost influencer posts that have already demonstrated strong organic engagement or when they want to amplify the reach of a specific campaign message to a broader audience that aligns with their target market. It's a particularly useful strategy for increasing brand awareness, driving conversions, and building brand loyalty in an authentic way.

How to use it?

To boost an influencer's post, the brand typically needs to gain advertising access to the influencer's social media account or utilize platform-specific branded content tools. Once access is granted, the brand can select the post they wish to promote, define their target audience based on factors like demographics and interests, set a budget for the promotion, and determine the duration of the campaign.

Why do we need it?

Boosting influencer posts allows brands to maximize the impact of their influencer marketing efforts by extending the reach of compelling content to a larger and more targeted audience than the influencer could achieve organically. This strategy can lead to increased brand awareness, higher engagement rates, and improved conversion metrics, ultimately enhancing the return on investment of the influencer marketing campaign.