When to use it?

Brands typically employ allowlisting when they aim to leverage the established audience and inherent authenticity of an influencer for their advertising efforts. This strategy can be particularly effective when the goal is to achieve higher conversion rates and a better return on ad spend (ROAS) compared to traditional advertising methods.

How to use it?

The process involves influencers granting advertising permissions to the brand through the specific tools and settings provided by the social media platforms. Once permission is granted, brands can create, manage, and run advertising campaigns that appear to originate directly from the influencer's social media account, thereby benefiting from the influencer's credibility and audience trust.

Why do we need it?

 Ads that are run through allowlisting often resonate more strongly with audiences because they appear more authentic and trustworthy, coming from a familiar and credible source rather than directly from a brand. This increased authenticity can lead to significantly higher engagement and conversion rates, ultimately improving the overall effectiveness of the advertising campaign.