Audience engagement refers to the level of interaction, involvement, and emotional connection that an audience has with a brand, content, or influencer. It encompasses actions such as likes, comments, shares, saves, and direct interactions like replies or discussions. High audience engagement indicates that content resonates with the audience, fostering loyalty and trust.

Audience segmentation is the process of dividing a brand’s target audience into distinct groups based on shared characteristics such as demographics, interests, behaviors, or purchasing patterns. In influencer marketing, segmentation allows brands to tailor their messaging and campaigns to resonate with specific subsets of their audience, improving engagement and conversion rates.

Average Order Value (AOV) is a key metric in influencer marketing that represents the average amount of money spent by customers who made a purchase as a direct result of an influencer's promotion. It is calculated by dividing the total revenue generated from influencer-driven sales by the total number of orders placed through the influencer's unique links or codes.