Where is it used?

Affiliate links are commonly placed in social media captions, YouTube descriptions, blog posts, emails, newsletters, and even swipe-up links in Instagram Stories. On platforms like TikTok and Instagram, influencers may direct followers to a “link in bio” or a personal storefront to access their affiliate links. On YouTube, creators often include these links in the description box with a disclaimer.

When to use it?

Creators should use an affiliate link anytime they share a product or service for which they will receive a commission. Even if they genuinely love and use the product, disclosure is necessary. Some influencers also use personalized discount codes alongside affiliate links, allowing followers to save money while the influencer earns a commission. Regulatory guidelines from the FTC and ASA require creators to clearly state when an affiliate link is being used.

How to use it?

To maintain transparency, influencers should disclose affiliate links clearly by using phrases like “This is an affiliate link, and I may earn a commission at no extra cost to you.” Hashtags like #affiliate, #afflink, or #commissionearned can also be used in captions. Shortened URLs or vanity links make affiliate links more user-friendly.

Why do we need it?

Affiliate links provide a win-win for both influencers and their audience—followers get product recommendations, sometimes with exclusive discounts, while creators earn from their recommendations. Proper disclosure ensures ethical marketing, builds trust, and keeps influencers compliant with advertising regulations. Transparency leads to stronger credibility, ensuring audiences feel confident in the influencer’s recommendations.