Where is it used?

The #ad label is typically and should be prominently displayed at the beginning of social media content, including posts, stories, and videos. Best practices dictate that it should be placed above the fold, meaning it is visible before any caption is truncated by a "see more" prompt. While it can be used with or without the hashtag symbol, it is essential that the label is clear, easily noticeable, and distinctly separate from any other content to ensure it is not overlooked by the audience.

When to use it?

The #ad disclosure must be used whenever there is a material connection between the brand and the influencer. This includes any instance where the influencer has received payment, free products, services, gift vouchers, or any other incentive in exchange for promotion. This requirement extends to long-term partnerships as well, ensuring continuous transparency. Furthermore, the #ad label is necessary when the influencer's content includes affiliate links or discount codes, as these represent a financial motivation for the promotion.

How to use it?

To effectively use #ad, influencers and brands must ensure that it is clearly visible and easily understandable to the audience, allowing viewers to immediately recognize the commercial nature of the content. Consistency in its use across all platforms where sponsored content is shared is also vital. Brands play a role in educating influencers on the importance of proper disclosure and ensuring its correct implementation in their campaigns.

Why do we need it?

The primary reason for using #ad is to maintain transparency and avoid misleading consumers by clearly distinguishing advertising content from organic, unbiased opinions. This practice is crucial for complying with advertising regulations set forth by authorities like the ASA and FTC, thereby helping brands and influencers avoid potential penalties. Ultimately, proper disclosure builds trust with the audience by being upfront about sponsored content, fostering a more honest and ethical relationship between influencers, brands, and their followers.