3 Weeks
Influencers created content that celebrated body positivity, comfort, and self-empowerment. They shared their personal experiences with Zivame’s lingerie, showcasing their favorite pieces and detailing how the designs made them feel comfortable and confident. These authentic testimonials reinforced the message that lingerie is not just about aesthetics, but about feeling empowered in your own skin. Each influencer tailored their content to reflect their unique journey and the way Zivame’s products helped them embrace their body.
The biggest challenge of this campaign was promoting lingerie as more than just a luxury or an occasional indulgence—it needed to be seen as a comfort-driven, everyday essential. This required overcoming societal taboos surrounding intimate wear, especially the hesitation and discomfort many people feel when discussing lingerie and body confidence in public forums. There was also the need to shift the narrative from superficial beauty to an emphasis on comfort, fit, and the importance of self-love.
To tackle these challenges, the campaign leaned heavily into influencer authenticity. By collaborating with influencers who genuinely embodied the values of body positivity and comfort, the campaign was able to break down barriers and address the social stigmas surrounding intimate wear. These influencers not only shared their experiences with Zivame’s products but also spoke openly about the importance of feeling comfortable and confident in your own body. This made Zivame a relatable and accessible brand for audiences, particularly those looking for everyday comfort and style in their lingerie.
The campaign was a resounding success, reaching a massive 2.5 million people across Instagram. It sparked meaningful conversations around body positivity, comfort, and self-confidence. Zivame’s messaging resonated with a diverse audience, empowering them to embrace their bodies and feel comfortable in their lingerie. The campaign not only elevated Zivame’s brand visibility but also reinforced its position as a champion of body confidence and comfort in the lingerie space.
1.5M+
Average Views
13K+
Average Likes
1.2K+
Average Comments
2.9K
Average Shares
7.3%
Engagement Rate
2.1M+
Reach
