Home Solutions
40 Days
Mattress Promotion:
Influencers highlighted the Orthopaedic Memory Foam Mattress's unique features like spine alignment, AeroTex Knit Fabric, hypoallergenic properties, and zero partner disturbance.
Content included relatable and emotional storytelling, such as rejuvenation after a long day or a good night’s sleep enabling "kidlike energy."
Lifestyle Integration:
Influencers integrated Wakefit products into real-life scenarios such as cozy winter reading setups, festive season decor, and practical use in small spaces like hostels.
Captions focused on the transformation Wakefit brings to homes and lives.
Festive Discounts & Urgency Marketing:
Campaigns promoted limited-time offers and coupon codes like "DREAMHOME," creating urgency to boost conversions.
Dubai Launch:
Wakefit leveraged its existing reputation in India to penetrate the Dubai market by emphasizing product quality, ease of use, and affordability.
Wakefit operates in a highly competitive market with many established players offering similar products.
Changing the perception of mattresses and home furniture from functional products to lifestyle investments.
Expanding reach into a new international market (Dubai) while maintaining the brand’s Indian ethos.
Addressing customer pain points like back pain, restless sleep, and modern aesthetic requirements in content that appeals to diverse audiences.
Influencer Selection:
Collaborated with a mix of lifestyle, home decor, and health-focused influencers to demonstrate the practicality and luxury of Wakefit products in relatable contexts.
Included influencers from Dubai to localize the international launch content.
Content Strategy:
Crafted storytelling narratives around relatable themes like family comfort, festive joy, and rejuvenation after a hard day.
Promoted USP-based content focusing on:
Spine alignment and body contouring (Orthopaedic Memory Foam Mattress).
Multi-functional furniture like sofa-cum-beds for compact spaces.
Hypoallergenic properties and quality materials.
Engaging Formats:
Reels and stories on Instagram with humor, relatability, and trending audio.
Long-format YouTube videos demonstrating the unboxing and features of products.
Festive Campaigns:
Leveraged Indian festivals like Diwali and the global festive season to offer discounts, making Wakefit an aspirational yet affordable brand.
Content Themes:
“Wake up stress-free” narratives for the Orthopaedic Memory Foam Mattress.
Transformative room makeovers featuring sofa-cum-beds and shoe racks.
Seasonal decor ideas with Wakefit’s cozy cushions, bedsheets, and furniture.
Relatable Hashtags Used:
#Wakefit #Orthopedic #MemoryFoamMattress #HomeSolutions #Comfort #Lifestyle #DreamHome
Campaign-Specific Highlights:
India to Dubai Expansion: Highlighted "trusted for 3+ years" stories to build credibility in Dubai.
Festive Urgency: Limited-time offers boosted purchase intent during festive seasons.
Multi-Functionality: Positioned Wakefit products as versatile solutions for modern living.
The campaign successfully positioned Wakefit as a household name for comfort, health, and stylish home decor.
Increased consumer trust in the brand’s mattress solutions and multi-functional furniture.
Established Wakefit as a credible player in Dubai through localized influencer content.
7M+
Average Views
50K+
Average Likes
5K+
Average Comments
18K+
Average Shares
9.3%
Engagement Rate
13M+
Reach
