Website &
Mobile App
Hospitality &
Staycation
1 Mionth
Treebo implemented a series of personalized messages tailored to user behavior and preferences. These messages provided potential customers with relevant information about Treebo’s offerings, guiding them through their decision-making journey. By utilizing real-time triggered communications, Treebo re-engaged users who left the website mid-journey, encouraging them to complete their onboarding or booking process. The personalized touch helped Treebo build trust, boost engagement, and enhance the overall user journey.
Operating in India’s crowded budget hotel market, Treebo faced the challenge of standing out among competitors. The brand needed to address the growing demand for personalized digital experiences while positioning itself as a reliable and user-centric choice in hospitality.
With millions of mobile internet users in India, Treebo sought to deliver tailored communications to:
Establish brand recall.
Enhance user onboarding.
Drive conversions and build long-term brand loyalty.
Treebo leveraged House of Influencer Marketing expertise to create an omnichannel messaging strategy that delivered personalized, behavior-triggered communications in real-time. Key initiatives included:
Real-Time Messaging: Customized notifications and messages guided users through Treebo’s offerings and the booking process.
Triggered Campaigns: Re-engaged visitors who left mid-process, providing timely nudges to return and complete their journey.
Behavioral Targeting: Tailored communications were based on user activity, creating a seamless and engaging experience.
This approach not only improved engagement but also positioned Treebo as a modern, customer-first budget hotel chain, distinct from competitors and larger travel aggregators.
Superior Engagement: A 50% increase in website engagement demonstrated the success of behavior-triggered campaigns in keeping users actively involved.
Seamless Personalization: Tailored real-time messaging resonated with users, elevating satisfaction and brand loyalty.
Record Conversions: The 35% boost in conversion rates reinforced the power of personalized communications in influencing customer decisions.
Retention Success: User retention improved by 30%, highlighting the lasting impact of meaningful customer interactions.
Treebo’s collaboration with House of Influencer Marketing successfully transformed their digital customer journey by delivering personalized, engaging communications. This strategic approach not only helped Treebo differentiate itself in a crowded market but also built stronger connections with users, driving loyalty and long-term brand growth.
1.3M+
Average Views
18.4K+
Average Likes
3.6K+
Average Comments
7.3K
Average Shares
8.4%
Engagement Rate
1.9M+
Reach
