4 Weeks
Hashtags:
#SurfSmartSpray
#StainRemovalHack
#SmartSprayStainRemoval
#SpotandSpray
#StainRemovalSpray
Captions Highlights:
Introducing Surf Excel Smart Spray as the ultimate stain-removal hack for 2023.
Highlighting features like ease of use, multi-fabric compatibility, and effectiveness on stains like grease, coffee, and oil.
Clear call-to-actions with discount codes (e.g., smartspray10 and Spray5) for shopping on Ushop.
Emphasis on Surf Excel's Stain Lifting Technology.
Content Themes:
Demonstration videos showcasing the product in action (e.g., spotting, spraying, rubbing, rinsing).
Real-life use cases, such as busy moms removing kids' stains or travelers managing stains on-the-go.
Testimonials emphasizing the ease and effectiveness of Smart Spray.
UGC-style reels with POV storytelling and influencers sharing personal experiences.
Creative product integrations highlighting the versatility of the product.
Convincing consumers to adopt a new laundry product amidst a competitive market with numerous stain-removal solutions.
Educating users on the unique application process of Surf Excel Smart Spray.
Building trust for the product’s effectiveness across a wide range of stains, fabrics, and uses.
Influencer Marketing:
Partnered with relatable influencers across categories like parenting, lifestyle, and home care to showcase real-life scenarios and product use.
Delivered authentic and engaging content through testimonials, "how-to" videos, and creative storytelling.
Interactive Social Campaign:
Used catchy captions, relatable hooks, and hashtags to drive engagement and participation.
Engaged users with discount codes (smartspray10 and Spray5) to encourage trial.
Educational Focus:
Demonstrated ease of use through step-by-step content formats (e.g., spot, spray, rub, rinse).
Highlighted product benefits such as multi-surface compatibility, quick action, and advanced Stain Lifting Technology.
Targeted Communication:
Focused on pain points like clumsiness, tough stains, and busy lifestyles to resonate with the audience.
The campaign created buzz and effectively positioned Surf Excel Smart Spray as a household essential for modern laundry needs.
Impact:
Consumer Adoption:
Significant boost in awareness for Surf Excel Smart Spray, driving higher purchase intent.
Positive feedback from influencers and consumers alike about its ease of use and effectiveness.
Sales:
Increase in sales through Ushop, leveraging coupon codes and direct website traffic.
Brand Love:
Reinforced Surf Excel’s position as an innovative leader in the laundry care category.
1.2M+
Average Views
53K+
Average Likes
5K+
Average Comments
11.4K
Average Shares
8.5%
Engagement Rate
5M+
Reach
