3 Weeks
Sony BRAVIA 7 Series:
Focused on delivering a cinematic experience at home with the tagline #CinemaIsComingHome.
Influencers highlighted BRAVIA’s advanced features, immersive visuals, and audio capabilities, transforming home movie-watching into a premium experience.
Sony ULT Power Sound Series:
Promoted portable party speakers with powerful bass and features like waterproof, dustproof, and rustproof builds.
The campaign emphasized creating party-like vibes anywhere, supported by hashtags like #ULTPowerSound and #SonyULT.
Collaborations with creators who showcased dance routines, music edits, and product demos added a high-energy, youthful vibe.
BRAVIA 7 Series:
Tagline: #CinemaIsComingHome
Content Hook: Transform your living room into a home theatre with BRAVIA’s advanced features.
Key Messaging: Family movie nights, binge-watching, and immersive cinematic visuals.
Example Influencer Caption:
“Hi Doston, the all-new SONY BRAVIA 7 is here and it brings the movie theatre right to your home! Ghar par le movie hall ke mazze kyunki #CinemaIsComingHome.”
ULT Power Sound Series:
Tagline: #ULTPowerSound
Content Hook: Portable speakers with powerful bass and durable features, perfect for parties and outdoor adventures.
Key Messaging: Portability, waterproof build, rustproof durability, and high-energy vibes.
Example Influencer Caption:
“This Duniya is Changi when you have ULT POWER SOUND 🔊 Funk song - @talwiinder #ultpowersound #sonyult.”
User-Generated Content:
Dance videos, music edits, and real-time party shots featured creators using Sony ULT speakers.
Influencers demonstrated the BRAVIA 7 series as the ultimate home movie solution.
Competition: Competing against other premium brands in the home entertainment and portable audio categories.
Audience Diversification: Catering to both tech-savvy young users and families looking for immersive entertainment experiences.
Feature Demonstration: Highlighting the product features in engaging and visually appealing ways.
Influencer-Driven Campaign: Collaborated with micro and macro influencers across entertainment, tech, and lifestyle categories.
Emotional Messaging: Positioned BRAVIA as a solution for creating “cinema-like memories” at home and ULT speakers as the ultimate party companion.
Dynamic Content: Leveraged music trends, dance videos, product showcases, and emotional storytelling for maximum engagement.
Branded Hashtags:
#CinemaIsComingHome for BRAVIA.
#ULTPowerSound and #SonyULT for ULT speakers.
The campaign successfully created excitement, increasing product visibility and consumer engagement while reinforcing Sony’s brand positioning in premium entertainment and audio categories. Sony India’s dual campaigns for BRAVIA 7 series and ULT Power Sound speakers effectively engaged diverse audiences by combining emotional storytelling with trend-driven content. The campaigns not only promoted product features but also strengthened Sony’s connection with its customers across entertainment and lifestyle verticals.
1.3M+
Average Views
22K+
Average Likes
4.2K+
Average Comments
5.1K+
Average Shares
8.5%
Engagement Rate
2.4M+
Reach
