#TasteOfTradition: How Prabhuji’s Diwali Campaign Won Hearts with Influencer Marketing

#TasteOfTradition: How Prabhuji’s Diwali Campaign Won Hearts with Influencer Marketing

Prabhuji Diwali Campaign Case Study: How Influencer Marketing in India Amplified the Taste of Tradition
Prabhuji Pure Food brought the festive spirit to life with its #TasteOfTradition campaign, showcasing its iconic sweets and snacks through influencer-driven storytelling on Instagram. Partnering with lifestyle and food creators, the brand highlighted Diwali favorites like Soan Papdi, Kaju Katli, and spicy Bhujia, blending nostalgia with modern content. Influencers shared family moments, festive gifting ideas, and traditional recipes, reinforcing Prabhuji as a go-to brand for authentic festive flavors. This case study explores how strategic influencer marketing, combined with cultural storytelling, helped Prabhuji connect with audiences, boost engagement, and solidify its position as a household name for Indian

Prabhuji Diwali Campaign Case Study: How Influencer Marketing in India Amplified the Taste of Tradition
Prabhuji Pure Food brought the festive spirit to life with its #TasteOfTradition campaign, showcasing its iconic sweets and snacks through influencer-driven storytelling on Instagram. Partnering with lifestyle and food creators, the brand highlighted Diwali favorites like Soan Papdi, Kaju Katli, and spicy Bhujia, blending nostalgia with modern content. Influencers shared family moments, festive gifting ideas, and traditional recipes, reinforcing Prabhuji as a go-to brand for authentic festive flavors. This case study explores how strategic influencer marketing, combined with cultural storytelling, helped Prabhuji connect with audiences, boost engagement, and solidify its position as a household name for Indian

Platform:
Platform:
Best-instagram-marketing-agency-in-india
Best-instagram-marketing-agency-in-india
Best-instagram-marketing-agency-in-india
Best-instagram-marketing-agency-in-india
Industry:
Industry:

FMCG

Duration:
Duration:

4 Weeks

Brand:
Brand:
Driving Inclusivity Through Influencer Marketing: FabAlley's #FabFitsAll Campaign for Body Positivity and Fashion Accessibility
Driving Inclusivity Through Influencer Marketing: FabAlley's #FabFitsAll Campaign for Body Positivity and Fashion Accessibility

What did we do:

What did we do:

We launched a multi-influencer campaign that focused on storytelling, emotions, and relatability. Influencers showcased how Prabhuji snacks and sweets are an inseparable part of Diwali celebrations through engaging content.


Weaimed to:

  • Position itself as the ultimate festive snack and gifting solution for Diwali.

  • Reinforce its legacy of traditional flavors and family favorites.

  • Highlight the brand's wide product range for every generation and occasion.

  • Drive engagement and emotional connection with audiences.

Campaign Content:

Campaign Content:

Family Bonding and Traditions:

  • Influencers shared heartwarming videos and photos of celebrating Diwali with their families while enjoying Prabhuji Bhujia, Soan Papdi, and Kaju Katli.

  • Emphasis was placed on how Prabhuji snacks were a constant part of festive family traditions, passed down through generations.


  1. Gifting Inspiration:

    • Prabhuji’s wide range of festive hampers and gifting options were showcased as the perfect Diwali gifts for loved ones.

    • Influencers created content around the idea of "Why go anywhere else when everything is available at Prabhuji?"


  2. Festive Essentials:

    • Influencers highlighted that Diwali isn’t complete without Prabhuji treats, seamlessly integrating snacks like Bhujia and sweets like Soan Papdi into festive activities like:

      • Family gatherings

      • Home decorations

      • Gifting moments


  3. Relatable Storytelling:

    • Influencers expressed their personal love for Prabhuji products through captions like:

      • “Har saal ki tarah es saal bhi Bhujia is a constant.”

      • “Diwali hai to mithai aur gifts toh bante hai.”

Challenge:

Challenge:

We at The Buzz Social faced key challenges during the festive season:

  1. Crowded Diwali Market: Many brands compete for attention, especially in the snacks and sweets category.


  2. Breaking the Clutter: Standing out amidst similar festive campaigns from competitors.


  3. Balancing Emotional & Product Messaging: The campaign needed to build emotional resonance without coming across as overly promotional.

Solution:

Solution:

To overcome these challenges, the campaign was designed to emotionally engage audiences while subtly showcasing Prabhuji products:


  1. Authentic Influencer Selection:

    • We partnered with lifestyle, family, and food influencers who had a strong festive audience base.

    • The influencers’ relatable storytelling ensured the content felt natural and authentic.


  2. Festive Emotional Storytelling:

    • Influencers highlighted family bonding, traditions, and gifting, making Prabhuji synonymous with the taste of Diwali.


  3. Hashtag-Driven Campaign:

    • Consistent hashtags like #DiwaliWithPrabhuji and #TasteOfTradition created a strong brand recall.


  4. Product Integration:

    • Prabhuji’s snacks and sweets were seamlessly integrated into family celebrations, gifting scenarios, and festive preparations.

    • Key products like Bhujia, Soan Papdi, and Kaju Katli were positioned as essentials for Diwali.

Results:

Results:

The Diwali with Prabhuji campaign successfully reinforced the brand’s positioning as a trusted choice for festive snacks and sweets. By leveraging influencer storytelling, the campaign struck an emotional chord with audiences, seamlessly integrating Prabhuji products into Diwali celebrations.

The campaign not only drove high engagement but also solidified Prabhuji’s reputation as a legacy brand synonymous with tradition, taste, and togetherness during festive seasons.

The campaign achieved significant success in engaging audiences and building brand visibility during Diwali:

The Results

The Results

3.4M+

Average Views

200K+

Average Likes

22K+

Average Comments

21K+

Average Shares

8.7%

Engagement Rate

6.2M+

Reach

Conclusion

Conclusion

House of Influencer Marketing stands as one of the best influencer marketing agencies in India, delivering exceptional results across multiple sectors. We also provided best influencer marketing services in Bangalore, Mumbai, Delhi, Gurgaon, Hyderabad, and Chennai, we specialize in connecting brands with the most relevant influencers to drive engagement and maximize visibility.

As a top influencer marketing agency in India, we bring together creativity, strategy, and data- driven insights to craft personalized campaigns that resonate with diverse audiences. Our tailored approach ensures that your brand gets the attention it deserves in a crowded market.

Read all our case studies to see how we’ve successfully transformed brands and created impactful collaborations. By choosing House of Influencer Marketing, you partner with a team that understands the evolving landscape of Instagram influencer marketing & YouTube influencer marketing, ensuring your campaigns are nothing short of extraordinary.

House of Influencer Marketing stands as one of the best influencer marketing agencies in India, delivering exceptional results across multiple sectors. We also provided best influencer marketing services in Bangalore, Mumbai, Delhi, Gurgaon, Hyderabad, and Chennai, we specialize in connecting brands with the most relevant influencers to drive engagement and maximize visibility.

As a top influencer marketing agency in India, we bring together creativity, strategy, and data- driven insights to craft personalized campaigns that resonate with diverse audiences. Our tailored approach ensures that your brand gets the attention it deserves in a crowded market.

Read all our case studies to see how we’ve successfully transformed brands and created impactful collaborations. By choosing House of Influencer Marketing, you partner with a team that understands the evolving landscape of Instagram influencer marketing & YouTube influencer marketing, ensuring your campaigns are nothing short of extraordinary.

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At House of Influencer Marketing, we are India’s top influencer marketing agency, delivering the best influencer marketing services across all platforms. We drive brand growth through powerful collaborations with influencers and celebrities.

Talk to Our Expert

For India & UAE:

For UK:

INDIA

VJJX-VHV, 10th Main Rd, AECS Layout - A Block, HSR Layout, Bengaluru, Karnataka 560068

UAE & MENA

The Buzz Social - UAE, 784G+XP8, Business Village, Block-A, 3rd Floor, Port Saeed, Deira, Dubai, UAE

United Kingdom

The Buzz Social - UK

Co-work, 4th Floor, 33, Cannon Street, London, EC4M 5SB, UK

Copyright © House of Influencer Marketing - India's Top Influencer Marketing Agency | Powered By Influencers & Technology

At House of Influencer Marketing, we are India’s top influencer marketing agency, delivering the best influencer marketing services across all platforms. We drive brand growth through powerful collaborations with influencers and celebrities.

Talk to Our Expert

For India & UAE:

For UK:

INDIA

VJJX-VHV, 10th Main Rd, AECS Layout - A Block, HSR Layout, Bengaluru, Karnataka 560068

UAE & MENA

The Buzz Social - UAE, 784G+XP8, Business Village, Block-A, 3rd Floor, Port Saeed, Deira, Dubai, UAE

United Kingdom

The Buzz Social - UK

Co-work, 4th Floor, 33, Cannon Street

City of London, EC4M 5SB, UK

Copyright © House of Influencer Marketing - India's Top Influencer Marketing Agency | Powered By Influencers & Technology