Phoenix Mall of Asia: Where Shopping, Entertainment & Culture Come Alive in Bengaluru

From Shopping to Storytelling: How Phoenix Mall of Asia Became Bengaluru’s Premier Retail & Entertainment Space
Phoenix Mall of Asia turned shopping into a spectacle - blending luxury retail, food, entertainment, and culture. Through the #PhoenixExperiences campaign, the mall collaborated with fashion, food, and lifestyle influencers to share real-time content of iconic events like the INOX Megaplex launch and themed family festivals. Instagram creators like Dipti Parihar Sharma didn’t just promote; they became part of the narrative, inviting followers into the mall’s world of vibrant festivities and unique experiences. This case study uncovers how Phoenix Mall of Asia, in partnership with a top influencer marketing agency in Bengaluru, turned everyday mall visits into shareable, story-worthy moments.

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Platform:

Best-instagram-marketing-agency-in-india

Industry:

Retail, Shopping

Duration:

2 Weeks

Brand:

Driving Inclusivity Through Influencer Marketing: FabAlley's #FabFitsAll Campaign for Body Positivity and Fashion Accessibility

Website:

phoenixmallofasia.com

What did we do:

Culinary Event with Chef Gary Mehigan
- Hosted a live masterclass featuring Chef Gary Mehigan, Judge of MasterChef Australia, at the Fan Park.
- Promoted exclusive culinary experiences with limited-ticket access.
Cultural & Family Experiences:
- Dreamland Park – Rainbow Rex Adventure: A kid-friendly amusement park with vibrant and immersive experiences.
- Super Moms & Kids Carnival: Curated a family-centric carnival to engage parents and children with entertainment, food, and games.
Launches & Activations:
- CHA – Hong Kong Eat House: Food influencer-driven promotions for the third restaurant launch by Bellona Hospitality.
- Ishaara Dining Experience: Promoted inclusive dining with differently-abled staff using sign language.
- INOX Megaplex Launch: Highlighted Bengaluru's largest cinema with luxury features and panoramic screens.
Beauty Experience with Shiseido:
- Showcased premium Japanese skincare and beauty products at Shiseido's event podium.

Campaign Content:

Hashtags:
#phoenixmallofasia #bangaloremalls #culinaryevent #masterclassbangalore #familyfun #dreamlandpark #nammabengaluru #bengaluru #biggestcinema #mallofasia

Content Types:
- Influencer-driven reels, posts, and videos
- Engaging captions highlighting experiences, exclusivity, and vibrant visuals
- Event teasers, countdowns, and post-event highlights
Sample Content Highlights:
Masterclass with Chef Gary Mehigan:
“🌟 Dive into Culinary Excellence! 🌟 Chef Gary Mehigan brings the flavors of MasterChef Australia to Bengaluru at Phoenix Mall of Asia. Limited spots – book now!”
Rainbow Rex Adventure – Dreamland:
“🌈 Family Fun Alert! Kids and parents, get ready for a magical journey at Phoenix Mall of Asia with Rainbow Rex Park. Unforgettable memories await!”
INOX Megaplex Launch:
“✨ Luxury + Entertainment = INOX Megaplex at Phoenix Mall of Asia. South India’s ONLY Screen X is here! 🎬”

Challenge:

Drive footfall for unique events and engage diverse demographics, from food enthusiasts to families and cinema-goers.
Establish Phoenix Mall of Asia as Bengaluru's ultimate destination for shopping, entertainment, and family experiences amidst a competitive retail market.

Solution:

Influencer Partnerships:
- Collaborated with lifestyle, food, and parenting influencers for authentic promotions.
- Content highlighted event exclusivity, mall features, and personal experiences.
Exclusive Events:
- Hosted high-value activations like the Chef Gary Mehigan Masterclass and the INOX Megaplex Launch to attract niche audiences.
Family-Centric Engagement:
- Dreamland’s Rainbow Rex Adventure and curated carnivals created a strong emotional connection with families.
Multi-Platform Promotions:
- Leveraged Instagram reels, stories, and static posts to generate buzz and drive ticket sales.