Festive Radiance Unlocked: How Olay’s Influencer Campaign Shined During Durga Puja - 2024

Olay Durga Puja Influencer Marketing Case Study (2024): Festive Skincare with Niacinamide & Retinol
Olay lit up Durga Puja celebrations with an influencer-driven campaign, showcasing its Niacinamide and Retinol 24 range as essential skincare solutions for glowing, festive-ready skin. Partnering with beauty and lifestyle creators on Instagram, the campaign highlighted pre-Pujo skincare routines, quick-fix glow tips, and the importance of skin recovery post-festivities. Influencers shared personal stories of balancing rituals, fashion, and skincare, making Olay a relatable companion during the season. The campaign blended cultural storytelling with product education, driving awareness and establishing Olay as the trusted choice for long-lasting radiance during one of India’s most vibrant festivals.

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Platform:

Best-instagram-marketing-agency-in-india

Industry:

Skincare

Duration:

4 Weeks

Brand:

Driving Inclusivity Through Influencer Marketing: FabAlley's #FabFitsAll Campaign for Body Positivity and Fashion Accessibility

Website:

prabhujipurefood.com

What did we do:

Olay launched a targeted influencer-led campaign during Durga Puja to promote two key skincare products:

Olay Niacinamide Serum – for daytime skincare routines to reduce acne marks, dark spots, and improve overall skin clarity.
Olay Retinol 24 Serum/Moisturizer – for nighttime hydration and skin renewal.

By collaborating with lifestyle and skincare influencers, Olay successfully positioned itself as the go-to skincare brand for festival-ready skin. The campaign highlighted easy, practical skincare tips during the festive season and seamlessly integrated the brand into Pujo preparations.

Campaign Content:

The campaign content centered on:

Pujo Preps & Skincare: Influencers shared their step-by-step skincare routines, focusing on the importance of Olay's Niacinamide Serum for clear, glowing skin during daytime.
Nighttime Skincare Routine: Promoting Olay Retinol 24 as a nighttime solution to keep skin plump, hydrated, and renewed during Pujo.
Practical Pujo Tips: Influencers shared lifestyle hacks, such as carrying snacks, reapplying SPF, and using safety pins, while subtly integrating Olay products.
Cultural Connection: Content resonated with the traditional aspects of Durga Puja, including pandal hopping, Pujo outfits, and festive thalis, creating a deep emotional and cultural connection with the audience.

Challenge:

Durga Puja is a culturally significant festival with brands competing for visibility. Olay's challenge was to stand out during the festive clutter while positioning its products as essential skincare solutions for the season.

Solution:

To solve this, Olay strategically collaborated with relatable influencers who connected with their audience through:

Engaging storytelling: Influencers narrated their Pujo preparations, tying Olay products into their day and night routines naturally.
Actionable skincare hacks: Practical, easy-to-follow tips ensured high audience relatability and engagement.
Cultural alignment: Content celebrated Durga Puja traditions, strengthening Olay's local relevance while driving product awareness.
Product positioning: Olay Niacinamide Serum was presented as a morning essential, while Olay Retinol 24 Moisturizer was positioned as a nighttime savior.

This dual approach ensured Olay's presence across both daytime and nighttime skincare conversations.