Dairy Products (Milk)
2 Days
To celebrate the joyous occasion of Ganesh Chaturthi, Nandini GoodLife launched a festive campaign inviting audiences to participate in a unique and innovative GoodLife Modak Challenge. The campaign showcased traditional modak recipes with modern twists, made with the creamy goodness of Nandini GoodLife Milk. Influencers and creators demonstrated the versatility of milk as the main ingredient in delicious festive sweets such as Banarasi Paan Modak, Rasmalai Modak, and Carrot Halwa Modak.
Festive Recipes: Step-by-step reels showcasing creative recipes using Nandini GoodLife Milk, such as:
Banarasi Paan Modak: A unique fusion of desiccated coconut, paan paste, and khoya.
Rasmalai Modak: A blend of traditional rasmalai and modak, crafted with paneer made from Nandini Milk.
Carrot Halwa Modak: A delicious blend of classic carrot halwa and a soft rava outer layer.
Engaging CTAs: Encouraging followers to try the recipes, post their creations, and participate in the #GoodLifeModakChallenge.
Influencer Videos: Popular food creators shared festive vibes, cooking processes, and final recipe reveals while highlighting the premium quality of Nandini GoodLife Milk.
Regional & Traditional Connect: Celebrations and content were aligned with cultural roots, targeting audiences who value tradition and homemade festive treats.
Standing Out During Festive Noise: Ganesh Chaturthi is a crowded festive period with various food and lifestyle campaigns.
Connecting Emotionally: Reinforcing Nandini GoodLife Milk as an integral ingredient for traditional Indian sweets while introducing a creative twist to recipes.
Engaging Diverse Audiences: Capturing attention from food enthusiasts, families, and young audiences celebrating the festival.
Innovative Recipe Content: Introducing modak recipes that combined traditional flavors with creative and modern ingredients, inspiring home chefs to try something new.
Influencer-Led Storytelling: Partnering with food influencers and creators who demonstrated the recipes, adding relatability, and emphasizing the creamy richness of Nandini GoodLife Milk.
Festive Challenge Format: Launching the #GoodLifeModakChallenge, which encouraged participation from followers to try the recipes, share their versions, and spread the festive cheer.
The campaign fostered community interaction while positioning Nandini GoodLife Milk as a must-have festive ingredient.
The campaign successfully captured festive enthusiasm, encouraging user-generated content and engagement around the brand. Nandini GoodLife Milk became synonymous with quality, tradition, and festive sweets during Ganesh Chaturthi.
The Nandini GoodLife Modak Challenge was a heartwarming and flavorful campaign that celebrated tradition with a modern twist. Through unique recipes, engaging influencers, and creative storytelling, Nandini GoodLife Milk successfully elevated its presence as the go-to ingredient for festive desserts.
1.2M+
Average Views
55K+
Average Likes
100+
Average Comments/Reel
10K+
Average Shares
7.5%
Engagement Rate
4M+
Reach (Cumulative)
