4 Weeks
We collaborated with top influencers in fashion and lifestyle to celebrate Mother’s Day by showcasing Mia by Tanishq jewelry as an ideal, stylish gift for moms. Each influencer highlighted the brand’s elegant yet affordable pieces that resonate with everyday luxury.
Influencers shared heartwarming posts featuring their mothers, tying in personal stories to emphasize the sentiment behind gifting Mia jewelry. Content focused on the beauty of affordable luxury that’s both stylish and ‘mom-approved,’ encouraging their followers to consider Mia by Tanishq for meaningful gifting.
To create an emotional connection with a wide audience by positioning Mia by Tanishq as a thoughtful and affordable Mother’s Day gift choice.
Influencers shared genuine stories and memories with their mothers, seamlessly integrating Mia jewelry to create relatable content that emphasized the emotional value of gifting jewelry. By focusing on everyday elegance, we made the brand feel accessible and meaningful for diverse audiences.
The campaign reached over 4 million people across social platforms, significantly boosting brand engagement and visibility just in time for Mother’s Day. The relatable influencer content connected well with audiences, driving higher-than-expected interactions.
4M+
Average Views
25K+
Average Likes
2K+
Average Comments
8.7K
Average Shares
4.5%
Engagement Rate
1.5M+
Reach
