4 Weeks
Promote Indian Ethnic Wear: Encourage attendees to wear Indian attire to weddings.
Highlight Cultural Nuances: Showcase the significance of Indian traditions and customs in wedding celebrations.
The campaign utilized a series of engaging Instagram reels that captured various wedding scenarios, such as:
- Gatecrashers at weddings
- Jealous relatives
- Guests feeling out of place due to inappropriate attire.
Bachchan's narrative and charisma were central to the campaign, adding depth and relatability. The reels showcased humorous and relatable moments, reinforcing the message of appropriate dressing.
Cultural Significance: The reels portrayed the joy and significance of Indian weddings, emphasizing how appropriate attire enhances the celebration.
Celebrate Relationships: The campaign highlighted personal connections and the warmth of family gatherings, making weddings more about cherished moments than just formalities.
The reels gained significant traction on Instagram, contributing to the campaign's success:
Estimated Reach: Millions of views across multiple reels.
Engagement: High interaction rates with likes, shares, and comments, reflecting audience resonance with the content.
Manyavar's #TaiyaarHokarAaiye campaign effectively utilized Amitabh Bachchan's star power and engaging storytelling through Instagram reels to promote Indian ethnic wear. By focusing on relatable wedding experiences, the campaign not only highlighted the importance of cultural attire but also celebrated the essence of Indian weddings, successfully connecting with the target audience.
4.2M+
Average Views
28K+
Average Likes
3K+
Average Comments
7.2K
Average Shares
8.3%
Engagement Rate
2M+
Reach
