Health & Wellness
5 Weeks
The campaign for Maharishi Ayurveda focused on promoting their range of Ayurvedic products, including:
Amrit Kalash: A two-part formula supporting immunity, heart health, and overall well-being.
Ayurdent Toothpaste: A natural, fluoride-free solution for oral health.
Kumkumadi Tailam: A powerful Ayurvedic serum for glowing skin.
By collaborating with multiple influencers across platforms, we highlighted the benefits of these products through engaging and educational content. The campaign focused on targeting health-conscious individuals, yogis, fitness enthusiasts, and audiences seeking holistic well-being.
The campaign leveraged multiple content types to resonate with different audiences:
Influencer Posts: Real-life experiences showcasing product benefits:
Amrit Kalash: Boosts immunity, energy, and vitality.
Ayurdent: Tackles oral health issues like sensitivity, gum problems, and bad breath.
Kumkumadi Tailam: Enhances skin radiance and natural glow.
Educational Content: Tips rooted in Ayurveda:
Oral care rituals (oil pulling, tongue scraping) aligned with Ayurvedic principles.
Using natural products for body balance (dosha management).
Engagement Hooks:
“Comment ‘LINK’” to receive product links in DMs.
Limited-time discount codes (e.g., AYUR10, CLASSIC10, AYURDENT).
Lifestyle Integration: Realistic and practical usage in day-to-day life:
Busy moms balancing oral care.
Fitness enthusiasts integrating immunity-boosting products.
Skincare lovers experiencing transformative results.
Captions: Emotional and relatable language connecting to audiences:
Overcoming health struggles.
Promoting holistic health benefits through ancient Ayurveda.
The primary challenges faced during the campaign were:
Overcoming skepticism towards Ayurvedic products among modern audiences.
Educating the audience on complex Ayurvedic principles and product usage.
Differentiating Maharishi Ayurveda from competitors in the overcrowded wellness market.
To address these challenges, the campaign adopted a multi-pronged approach:
Influencer Marketing: Partnering with trusted influencers to create relatable and credible narratives about Maharishi Ayurveda products. Influencers demonstrated product usage while explaining their unique benefits.
Holistic Messaging: Simplifying Ayurvedic concepts (e.g., doshas, rasayanas) into easy-to-understand benefits: immunity, oral health, and glowing skin.
User Engagement: Encouraging two-way communication through comments (e.g., “Comment LINK for DMs”).
Promotions: Strategic discounts and product link accessibility (via bio/DMs) increased ease of purchase.
The Maharishi Ayurveda campaign demonstrated the power of:
Influencer credibility in driving product awareness and trust.
Clear messaging that translates Ayurvedic traditions into modern benefits.
Engagement-driven strategies that spark conversations and conversions.
The campaign successfully:
Educated audiences about Ayurveda's holistic benefits.
Boosted brand trust through influencer recommendations and real results.
Increased audience engagement and conversions via targeted content and calls to action.
170K+
Average Views/Post
13K+
Average Likes/Post
250+
Average Comments/Post
700+
Average Shares/Post
8-9%
Engagement Rate/Post
2.9M+
Reach
