Hair Colour
10 Days
L’Oréal Professionnel launched a campaign to promote its iNOA Ammonia-Free Hair Color, highlighting its key benefits, gentle formula, scalp care, and shiny, healthy hair. The campaign aimed to build awareness, drive product credibility, and create buzz by leveraging beauty influencers and professional hairstylists.
The content strategy focused on real transformations where influencers showcased their before-and-after hair color journeys, emphasizing:
Ammonia-Free Innovation: Gentle on the scalp and hair.
Vibrant Results: Long-lasting color and shine.
Professional Expertise: Collaborating with renowned hairdressers and salons to enhance authenticity.
The campaign brought together influencers and stylists to generate trust, share their personal experiences, and encourage audiences to choose iNOA for a safe and luxurious hair makeover.
The campaign featured beauty influencers sharing their experiences with L’Oréal Professionnel’s iNOA hair color. The content mix included:
Transformation Videos: Before-and-after results to showcase the vibrancy and shine achieved using iNOA.
Testimonials: Influencers spoke about the product’s benefits, focusing on the ammonia-free formula and its gentle impact on their scalp and hair.
Collaborations with Stylists: Influencers tagged professional stylists and salons, adding credibility to the campaign.
Relatable Moments: Influencers shared their excitement over achieving their dream hair color, resonating with viewers’ aspirations.
The messaging positioned iNOA as the go-to hair color for a luxurious, healthy transformation, perfect for those seeking shine, nourishment, and vibrant shades.
The campaign addressed the challenge of:
Educating consumers about hair masks as a solution for hair care.
Dispelling the belief that treatments for damaged or curly hair are high maintenance and time-consuming.
Engaging the growing hair care community on Instagram and creating authentic conversations around hair nourishment.
To address these challenges, L’Oréal Professionnel partnered with beauty influencers and professional stylists who could:
Share authentic experiences using the iNOA hair color.
Highlight the ammonia-free advantage and its impact on scalp care and overall hair health.
Showcase real transformations through videos and photos to visually communicate the vibrancy and shine of the hair color.
The campaign also leveraged professional collaborations, with stylists and academies playing a key role in demonstrating iNOA’s expertise-driven results.
Key Focus Areas:
Personal Connection: Influencers shared their excitement and happiness over their dream hair color.
Professional Trust: Stylists were credited for their role in the transformation, enhancing the product’s credibility.
Social Proof: High-quality content showing healthy, shiny hair motivated audiences to embrace iNOA for their next salon visit.
The campaign successfully achieved:
Increased awareness about iNOA’s ammonia-free formula.
Positive sentiment around healthy and vibrant hair coloring.
A strong push for salon bookings and inquiries about iNOA.
Key Outcomes:
Authentic Engagement: The content resonated with the audience, sparking conversations around hair color, scalp care, and professional expertise.
Increased Trust: Partnering with well-known stylists built confidence in iNOA’s innovation and results.
Viral Visibility: High-performing videos featuring relatable transformations encouraged shares and word-of-mouth promotion.
1.1M+
Average Views
13K+
Average Likes
5K+
Average Comments
1.9K+
Average Shares
10.1%
Engagement Rate
2.1M+
Reach
