Health & Wellness
3 Months
Kapiva Shilajit Gold Resin:
Focused on gym-goers, fitness enthusiasts, and individuals looking for natural ways to improve testosterone, stamina, and muscle building.
Influencers demonstrated the product's effectiveness in improving gym performance, muscle recovery, and strength.
Content Highlighted:
- Natural testosterone booster
- Faster muscle recovery
- Improved strength & nutrient absorption
Kapiva Skin Foods Glow Mix:
Focused on skincare enthusiasts looking for a natural and Ayurvedic solution for pigmentation, dark spots, and skin health.
Influencers shared the key natural ingredients and their benefits: Rose, Aloe Vera, Pomegranate, and Beetroot.
Content Highlighted:
- Boosts collagen, glutathione & hyaluronic acid
- Reduces pigmentation & dark spots
- 100% plant-based, vegan, and preservative-free
Standing Out in a Competitive Market: Competing with established players like Fabindia and Manyavar in the ethnic wear space during the highly saturated festive season.
Wider Appeal: Balancing the needs of brides, bridesmaids, and general festive shoppers.
Sustainability Awareness: Highlighting the versatility of reusing ethnic outfits in a market driven by “new look” trends for every occasion.
Kapiva aimed to break into the competitive market of natural supplements and skincare products. The challenge was:
Increasing awareness and trial of Kapiva’s products among niche audiences like gym enthusiasts and skincare-conscious users.
Communicating product benefits effectively while differentiating from other Ayurvedic brands.
Niche targeting (fitness and skincare) allowed for a focused approach, resulting in higher conversion rates.
Collaborating with micro and macro influencers drove authentic conversations around Kapiva products.
Using coupon codes ensured measurable ROI and encouraged purchase behavior.
The campaign drove significant engagement and sales for Kapiva, successfully positioning the brand as a trusted Ayurvedic solution for fitness and skincare.
250K+
Average Views/Post
12K+
Average Likes/Post
170+
Average Comments/Post
1.2K+
Average Shares/Post
~9%
Engagement Rate/Post
3.7M+
Reach
