Chidiyaa’s #ChidiyaaChallenge: How Local Influencers Powered a Sustainable Fashion Movement
Chidiyaa’s #ChidiyaaChallenge: How Local Influencers Powered a Sustainable Fashion Movement
Driving Eco-Fashion Awareness: Chidiyaa’s Campaign with Regional Influencers
The #ChidiyaaChallenge campaign brought sustainable fashion to life by collaborating with influencers and traditional artists across India. By showcasing organic fabrics and handcrafted designs through real cultural narratives, the campaign built trust and drove local engagement, positioning Chidiyaa as a pioneer in conscious fashion.
Driving Eco-Fashion Awareness: Chidiyaa’s Campaign with Regional Influencers
The #ChidiyaaChallenge campaign brought sustainable fashion to life by collaborating with influencers and traditional artists across India. By showcasing organic fabrics and handcrafted designs through real cultural narratives, the campaign built trust and drove local engagement, positioning Chidiyaa as a pioneer in conscious fashion.
Platform:
Platform:
Industry:
Industry:
Ethnic Clothing
Ethnic Clothing
Duration:
Duration:
2.5 Months
Campaign Content:
Campaign Content:
Influencers showcased sustainable outfits while sharing keeping the background eco-friendly. To increase engagement, the campaign encouraged followers to participate by posting their own sustainable looks and tagging Chidiyaa. Regional influencers shared cultural narratives, enhancing Chidiyaa’s brand authenticity and cultural resonance.
Challenge:
Challenge:
To raise awareness about sustainable fashion and inspire consumers to adopt environmentally friendly choices in their wardrobes.
Solution:
Solution:
By connecting with local influencers and traditional folk artists, we successfully underscored the brand's heritage and authenticity, helping Chidiyaa resonate with culturally conscious audiences. The campaign also empowered influencers to share practical, sustainable fashion advice, fostering a community around responsible fashion.
Results:
Results:
The campaign reached over 400,000 people, cultivating a community of eco-conscious and culturally connected consumers.
The Results
The Results
2.5M+
Average Views
15K+
Average Likes
1.1K+
Average Comments
2.6K
Average Shares
8.2%
Engagement Rate
4.1M+
Reach
Conclusion
Conclusion
House of Influencer Marketing stands as one of the best influencer marketing agencies in India, delivering exceptional results across multiple sectors. We also provided best influencer marketing services in Bangalore, Mumbai, Delhi, Gurgaon, Hyderabad, and Chennai, we specialize in connecting brands with the most relevant influencers to drive engagement and maximize visibility.
As a top influencer marketing agency in India, we bring together creativity, strategy, and data- driven insights to craft personalized campaigns that resonate with diverse audiences. Our tailored approach ensures that your brand gets the attention it deserves in a crowded market.
Read all our case studies to see how we’ve successfully transformed brands and created impactful collaborations. By choosing House of Influencer Marketing, you partner with a team that understands the evolving landscape of Instagram influencer marketing & YouTube influencer marketing, ensuring your campaigns are nothing short of extraordinary.
House of Influencer Marketing stands as one of the best influencer marketing agencies in India, delivering exceptional results across multiple sectors. We also provided best influencer marketing services in Bangalore, Mumbai, Delhi, Gurgaon, Hyderabad, and Chennai, we specialize in connecting brands with the most relevant influencers to drive engagement and maximize visibility.
As a top influencer marketing agency in India, we bring together creativity, strategy, and data- driven insights to craft personalized campaigns that resonate with diverse audiences. Our tailored approach ensures that your brand gets the attention it deserves in a crowded market.
Read all our case studies to see how we’ve successfully transformed brands and created impactful collaborations. By choosing House of Influencer Marketing, you partner with a team that understands the evolving landscape of Instagram influencer marketing & YouTube influencer marketing, ensuring your campaigns are nothing short of extraordinary.
Want results like these? House of Influencer Marketing can help - reach out now for your free proposal!
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At House of Influencer Marketing, we are India’s top influencer marketing agency, delivering the best influencer marketing services across all platforms. We drive brand growth through powerful collaborations with influencers and celebrities.
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VJJX-VHV, 10th Main Rd, AECS Layout - A Block, HSR Layout, Bengaluru, Karnataka 560068
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At House of Influencer Marketing, we are India’s top influencer marketing agency, delivering the best influencer marketing services across all platforms. We drive brand growth through powerful collaborations with influencers and celebrities.
Reach to us
For Brands:
For Queries:
INDIA
VJJX-VHV, 10th Main Rd, AECS Layout - A Block, HSR Layout, Bengaluru, Karnataka 560068
UAE & MENA
The Buzz Social - UAE, 784G+XP8, Business Village, Block-A, 3rd Floor, Port Saeed, Deira, Dubai, UAE
United Kingdom
The Buzz Social - UK
Co-work, 4th Floor, 33, Cannon Street
City of London, EC4M 5SB, UK