1 Week
BIBA launched a captivating ad campaign celebrating Indian heritage, featuring Bollywood actress Kriti Sanon as its brand ambassador. The campaign emphasizes the brand's commitment to honoring traditional Indian culture while offering modern and stylish designs suitable for every occasion, from grand festivities to casual outings. The collaboration seeks to resonate with the modern Indian woman, highlighting her confidence and grace rooted in cultural heritage.
The ad film, conceptualized and executed by Enormous Brands, showcases Kriti Sanon amidst vibrant colors, intricate designs, and luxurious fabrics that reflect India's cultural richness. Through the tagline "There’s Something BIBA About Her," the film highlights how BIBA's designs effortlessly blend tradition with contemporary elegance, making them perfect for festive and special occasions. Each garment tells a unique story, resonating with the spirit of BIBA and its dedication to quality and craftsmanship.
