Apparel
10 Weeks
Berrylush teamed up with a diverse range of nano and micro-influencers who authentically connected with their followers. By collaborating with these influencers, Berrylush aimed to create engaging content that resonates with their target audience.
Influencers produced short styling videos and creative posts featuring their favorite Berrylush outfits. The content showcased how Berrylush clothing can be seamlessly integrated into various occasions, from casual wear to party looks. Each influencer shared personal styling tips, highlighting the versatility and affordability of the brand's offerings.
The primary challenge was to compete with established brands in the women’s fashion market. Berrylush needed to emphasize its affordability without compromising on style while building a strong rapport with its audience.
Nano and Micro-Influencer Strategy: By focusing on nano and micro-influencers, Berrylush aimed to cultivate trust among their followers, who often perceive these influencers as relatable and authentic.
Collaborative Reels and Boosting Rights: The campaign involved creating collaborative reels that not only showcased Berrylush products but also allowed influencers to retain one-month content rights for further engagement with their audience. This strategy optimized ROI while maximizing the reach of each video.
Engaging Content: Influencers emphasized the chic and versatile nature of Berrylush's collection, generating engaging and visually appealing content tailored to their audiences.
The Berrylush campaign successfully reached approximately 600,000 people, resulting in a notable increase in website traffic and social media followers. The targeted approach to influencer marketing contributed to building a community of brand advocates.
4M+
Average Views
18K+
Average Likes
2.7K+
Average Comments
3.1K
Average Shares
5.8%
Engagement Rate
6.2M+
Reach
