10 Days
Avène launched its Radiance Boost product line targeting younger consumers who seek hydration-focused skincare solutions for radiant skin.
Phase 1 & 2: These phases focused on educating the target demographic about the unique benefits of the products, such as deep hydration and skin radiance. Influencers shared tutorials, product reviews, and engaging content about how the products fit into their skincare routines.
Phase 3: This phase aimed at building long-term brand credibility, with influencers continuing to promote Avène while sharing their personal success stories and visible results. The content varied from skincare routines to product testimonials, generating trust and excitement for the product.
The campaign’s mix of educational content, authentic testimonials, and lifestyle-focused narratives helped position Avène’s Radiance Boost as an essential skincare solution.
Avène needed to differentiate itself in a crowded skincare market, where products for radiant skin are abundant. The challenge was to effectively communicate the importance of hydration and highlight the key ingredients of the Radiance Boost range while gaining consumer trust in a competitive landscape.
The campaign was structured in three key phases:
Phase 1 & 2: Focused on generating excitement and educating the audience about the product line’s unique benefits, such as its star ingredients and the science behind hydration.
Phase 3: Aimed at solidifying long-term brand credibility, with influencers continuing to share their personal experiences with the products, reinforcing the product’s effectiveness. This phase deepened engagement with skincare enthusiasts and lifestyle audiences, enhancing Avène’s position in the market.
The campaign leveraged Instagram and TikTok to deliver dynamic content, utilizing tutorials, testimonials, and educational snippets that engaged and educated the target audience effectively.
Target Audience Engagement: The campaign's success in engaging millennials and Gen Z through interactive content demonstrated the product’s strong appeal within this demographic.
Varied Content Formats: The use of tutorials, testimonials, and educational snippets ensured the message reached a broad audience and encouraged active participation.
Building Brand Credibility: Influencer partnerships throughout the campaign helped establish Avène as a trusted skincare brand with effective solutions for radiant skin.
The Avène Radiance Boost campaign successfully positioned the product line as a must-have for those seeking glowing, hydrated skin. Through a blend of educational content, influencer endorsements, and visually dynamic content formats, the campaign not only increased visibility but also solidified Avène’s reputation as a leading skincare brand for millennials and Gen Z.
2.2M+
Average Views
18K+
Average Likes
1.7K+
Average Comments
6.1K
Average Shares
8.2%
Engagement Rate
3.5M+
Reach
