If you’re a content creator in India, chances are you’ve recently received a pop-up from Instagram asking:
“Would you like to hide views on your Reels?”
It sounds harmless, but here’s the catch: many creators are accidentally clicking “OK” without realizing the real impact it has on their content. The result? Your Instagram Reel views become invisible to your followers, and more importantly, to brands looking to collaborate with you.
At House of Influencer Marketing, we work closely with creators, brands, and agencies across India and abroad. We’ve seen firsthand how this change is affecting visibility, engagement metrics, and brand partnerships. That’s why we’ve created this detailed, trustworthy guide to help you understand what’s going on and how to unhide your Reel views right away.
In influencer marketing, views are currency.Brands and agencies don’t just look at your follower count. They use Reel view counts to calculate:
Engagement efficiency
Audience retention
Content reach vs. follower ratio
If your views are hidden, brands may skip your profile entirely or undervalue your work because they can't see the metrics that matter most to them. This is especially critical during scouting, pitch submissions, or paid collaborations.
That’s why unhiding your views is not just a nice-to-have. It’s a must-do for any creator serious about growing.
We’ve had dozens of creators reach out, worried they’ve “messed up” by clicking the wrong option.
Here’s our expert advice: don’t panic. This is fixable.
Instagram updates features all the time. It’s easy to miss a toggle or press a button without understanding the impact. What matters is that you take action now to fix it, and we’re here to guide you every step of the way.
The process of unhiding views is slightly different depending on whether you're using a Creator Account or a Business Account.
For Creator Accounts:
Go to your Instagram Profile.
Tap the three lines (☰) at the top right corner.
Select Creator tools and contol.
Scroll down and tap on view counts on profile.
Toggle OFF the switch next to Hide view counts.
Refresh your app or close and reopen Instagram.
Your Reel views will now be visible again to your audience and brands.
For Business Accounts:
Open your Instagram and go to your Profile.
Tap on the three horizontal lines (☰) at the top right.
Choose Creator tools and contol.
Scroll down and tap on view counts on profile.
Toggle OFF the switch next to Hide view counts.
Refresh your app or close and reopen Instagram.
Sometimes, a quick logout-login or app update helps if changes don’t reflect immediately.
Here’s our professional take.
There may be cases where hiding views makes sense for mental wellness or creative reasons. But when it comes to brand collaborations, pitching for campaigns, or being discovered through scouting tools, having public metrics works in your favor.
Transparency builds trust, and trust builds business.
At House of Influencer Marketing, we believe creators shouldn’t have to decode algorithms alone. We’re here to be your trusted guide, your growth partner, and your support system.
Whether you're just starting out or managing brand deals every week, you deserve to have your content seen, valued, and rewarded.
So if you’ve accidentally hidden your views, don’t worry. You’re not alone, and you’re not stuck.
We’ll help you turn things around because every view counts, and so do you.
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House of Influencer Marketing is the best influencer marketing agency in India that ensures your brand’s voice is always part of the conversation. As a Top Influencer Marketing Agency in India, we offer comprehensive influencer marketing services, including strategy development, campaign management with the help of AI driven influencer marketing tools.
We have successfully served over 1000+ brands, delivering customized services to our clients. With a network of over 80+ million content creators and influencers, we have the expertise to ensure impactful collaborations. Contact House of Influencer marketing for the Best Influencer Marketing Service and Solutions!
